Digital Media and Marketing (Undergraduate)

About the Program

What is Digital Media and Marketing?
The program focuses on providing a wide picture of rapid technological innovations blended with culture and art, which requires creativity, progressive knowledge, and technology. As today’s technology-centered society requires an ability to predict future directions and meet new demands with creative approaches, the program offers customized courses to meet the needs of companies. It provides the most up-to-date curriculum to develop globally competitive skills reflecting global culture and technology trends, specifically in the marketing field.

Key Disciplines in Digital Media and Marketing
This interdisciplinary program equips students with theoretical knowledge and practical applications of current digital media and marketing programs in today’s business world. It navigates the intersection of media, technology, marketing, and culture.

Digital Media and Marketing Undergraduate Program
The program is a 4-year undergraduate degree delivered in English, preparing students for careers in the digital economy. The curriculum is designed to be interdisciplinary, blending creative media skills with data-driven marketing strategies to train qualified professionals who can navigate a rapidly changing world.

Education Opportunities

The curriculum aims to build knowledge both theoretically and practically. In the first two semesters, students take foundational courses in Basic Communication, Media and Marketing, Information Technologies, English, and Economics. Specialized Digital Media and Digital Marketing courses are introduced from the 3rd semester. From the fourth semester onwards, students have the opportunity to specialize by taking different courses in their chosen field.

Digital Media and Marketing Curriculum

• Foundation Courses: Introduction to Business, Microeconomics.
• Core Discipline Courses: Basic Communication, Media and Marketing, Information Technologies.
• Specialized Courses: Digital Media and Digital Marketing from the 3rd semester, with further specialization options in the 4th year.

Career Areas

As digital media has become popular in all aspects of life; new concepts such as e-commerce and e-marketing have emerged. Graduates of this program will be able to find jobs in different areas of the media and marketing sector, such as e-commerce, social media management, and digital advertising, as well as being able to pursue a postgraduate degree in this field.

Roles in the Digital Sector
Graduates are prepared for roles in a trading sector that increasingly requires trained personnel for the strategic use of digital media.