Marketing Management (Master)

About the Program

What is Marketing Management?
Marketing Management is a master’s program designed to equip its students with contemporary skills and knowledge in the most important fields of marketing. As companies look to differentiate their offerings in a global marketplace and follow the latest technological and social developments, they seek graduates specialized in strategic and executive marketing skills. The program covers crucial issues in marketing management with specialized courses like consumer behavior, marketing strategies, and international marketing to provide a detailed, state-of-the-art view of the field.

Key Disciplines in the Program
The program integrates advanced marketing theory with strategic and executive skill development, focusing on consumer behavior, global marketing, and market research.

Marketing Management Master’s Program
The program is delivered in English and offered by the Institute of Graduate Studies and Research. It provides students with academic research skills, allowing them to continue to a Ph.D. program after successful completion. Students can also practice in the Finance Laboratory, which is unique among North Cyprus universities.

Education Opportunities

Teaching involves theoretical knowledge and practical training to equip students with both overall knowledge and specific skills for the changing business environment. Research skills are a core focus for those considering a future Ph.D.

Marketing Management Curriculum

• Core Courses: Marketing Strategies and Consumer Behaviour.
• Elective Courses: Research Methods for Marketing, Marketing in a Global Environment, and other specialized electives.
• Capstone Project: A term project is a required component.

Career Areas

Graduates can work in advertising, media, public relations, social media, sales, promotions, events, and products and services management in both public and private institutions. They are equipped to work in local or international organizations and undertake managerial positions. Potential job titles include market researcher, marketing executive, sales manager, public relations manager, advertising executive, social media accounts manager, and marketing strategist. Graduates also have the option of enrolling in a Ph.D. program.

Responsibilities in Marketing and Strategy
Graduates are prepared for roles requiring strategic thinking about market dynamics, consumer behavior, and brand management.